Deliberate formulation
A named set of featured botanicals gives each gel its own character.
About The Natureaallyy
Founded by Purnima Gupta, The Natureaallyy brings a simple point of view to everyday care: a light gel format, a considered choice, and the complete formula where you can read it.
PURNIMA GUPTA · THE NATUREAALLYY
Meet our point of viewTHE PERSON. THE PURPOSE. THE MARK.01 / Why The Natureaallyy
A long day does not always leave room for an elaborate routine. A shelf of similar promises can make choosing harder. We want to make that choice clearer.
That is the idea behind The Natureaallyy: five distinct gel formulas, each in a 100 mL pump bottle, with a complete ingredient list to explore. Start with one preference. Get to know what is inside.
For people who prefer a gel to a rich cream, we offer a different texture. Your skin’s needs and the complete formulation matter when deciding what belongs in your routine.
Discover your starting pointIntroducing our first collection
Five formulas in a 100 mL pump format. A first collection built around a light gel texture, named ingredients and room to make your own choice.
Explore the collection02 / What guides us
A named set of featured botanicals gives each gel its own character.
The whole ingredient list belongs on the pack and on the product page.
One format. Five products. Room to choose without inventing a complicated routine.
Talk about how skin looks and feels. Keep claims grounded and questions welcome.
03 / The meaning in the mark
A plant grows through four coloured bands.
Read the mark from the ground up.
01 / Green
Aloe vera, gotu kola and ashwagandha. The green in the mark echoes these botanicals in the range.
02 / Orange
Sea buckthorn gives the range an orange botanical reference. Its seed oil is named in Radiance Gel.
03 / Gold
Turmeric brings the golden colour story to Brightening Gel, alongside licorice.
04 / Pink
Rose and manjistha give Rose Glow its botanical character, echoed in the pink of the mark.
04 / Our next chapter
Our roots are in India. Australia is part of our ambition for what comes next. We’ll share availability as that chapter develops.
Stay close to the storyA human conversation